On Wednesdays, we wear pink (another movie, but oh so relevant). The Barbiecore trend is taking over the world and we’re here to help you incorporate this new playful style into your life. With the launch of the Barbie movie in July, brands have embraced the hype and you can find this upbeat style in shops everywhere.

First, what is Barbiecore?

If you’re a fan of bright colours, sparkly textures, and feminine details, you might want to jump on the Barbiecore trend. Barbiecore is a style of fashion and aesthetic that takes inspiration from the iconic Barbie doll, featuring shades of pink, pastel blue and purple, as well as shiny and sparkly textures like glitter and sequins. Ruffles, bows, and lace are often incorporated into the look, creating a playful and flirty vibe.

But Barbiecore isn’t just limited to fashion. It also encompasses interior design, art and social media content. The overall aesthetic is upbeat, fun and unapologetically feminine, celebrating all things girly and playful.

The term “Barbiecore” has become increasingly popular on social media platforms like TikTok and Instagram, where users share their take on the style.

The Psychology Of Pink 

Pink is a colour that represents love, compassion and nurturing. It is associated with the heart chakra and can be used to promote feelings of self-love and empathy. It can also have a calming effect on people and is used in some environments to reduce aggression.

Pink Symbolises: 

• Love 
• Compassion
• Femininity
• Nurturing 
• Calmness 
• Relaxation
• Playfulness

Get The Look

From workout apparel to athleisure wear, here’s how to style the trend.  

R1100 at Nike

R200 at Bash

R180 at Mr Price

R699 at Puma

R399 at Woolworths

R620 at Koko Active

R649 at 2XU

R899 at Reebok

R200 at Bash

R299 at Cotton On

R1000 at Superbalist

R1000 at Asics

R2199 at adidas

R1299 at Salomon

R400 at Mr Price

If you’re still here, you’re so ready to channel your inner Barbie!  

R1499 at adidas

R2400 at Nike

R129 at Bash

R3199 at Puma

R2199 at New Balance

R2099 at Superbalist

R2399 at Shoetopia

R3999 at adidas

R2899 at Salomon

R249 at Cotton On

R160 at Mr Price

R399 at Puma

R549 at Under Armour

R295 at Superbalist

R1300 at Nike

Chamain is the Online Editor of Women’s Health. Explorer by heart, a creative thinker by day and a coffee addict, always. My hobbies include hiking, drawing, painting, photography, cooking and *recently* running.