Google is launching Product Studio, a brand new software that enables Google Buying retailers to shortly edit and customise their product pictures without spending a dime utilizing generative AI. Introduced on the Google Advertising and marketing Reside occasion on Tuesday, Product Studio is rolling out to US-based sellers in “the subsequent few months” and might be hosted by Service provider Middle Subsequent, the corporate’s redesigned platform for importing and promoting merchandise via Google Buying.
Product Studio was designed to assist sellers diversify product and way of life pictures used on e-commerce listings — one thing that may assist them stand out in opposition to competing merchandise however may be time-consuming to create or require costly images. In line with Google’s personal knowledge, product listings with a couple of picture sometimes see a 76 p.c improve in impressions and a 32 p.c improve in clicks in comparison with listings with a single picture.
Textual content prompts can be utilized inside Product Studio to shortly make visible changes to product pictures, comparable to producing a choice of new backgrounds for seasonal campaigns. Product Studio additionally permits sellers to immediately take away the prevailing background of a picture in the event that they want a clean backdrop, and improve the standard of small or low-resolution pictures.
Earlier this month, CNBC reported that Google was planning to make use of its new PaLM 2 AI language mannequin to assist corporations create advertisements. Google hasn’t disclosed which AI mannequin Product Studio is constructed on so it isn’t clear if this new announcement is a part of these efforts. In an announcement to The Verge, Google spokesperson Molly Shaheen says it’s constructed with “certainly one of Google’s text-to-image fashions.”
Google says that Product Studio was created for companies of all sizes, although it’s arguably going to be of extra use to impartial sellers and small companies that don’t have the price range to splash on elaborate photoshoots. That isn’t to say that Product Studio gained’t enchantment to bigger corporations that may afford to spend extra on advertising supplies although, which may add extra gas to fears that generative AI might be used to exchange inventive professionals.
Product Studio isn’t a singular idea — a number of desktop and cellular purposes have already launched instruments that additionally use generative AI to personalize product pictures, comparable to PhotoRoom’s Magic Studio. Meta can also be testing related generative AI instruments for advertisers inside its lately introduced AI Sandbox, and lots of graphic design purposes like Canva and Adobe Specific have launched AI-powered options for eradicating backgrounds and producing objects. What Product Studio offers is comfort — should you’re already utilizing Google’s Service provider Middle, then you’ll be able to boost your pictures with out leaping between platforms.
Google says retailers utilizing the Google & YouTube app on Shopify may even have entry to Product Studio options. The search big is at the moment rolling out its simplified Service provider Middle Subsequent platform (which can finally exchange Service provider Middle) to new customers and can begin upgrading smaller companies “over the approaching months.” Google will notify retailers when the brand new expertise is accessible and plans to finish the worldwide rollout someday in 2024.
Replace Might twenty third, 2:33PM ET: Up to date to incorporate a response from a Google spokesperson.
